Its Show Time: Apple’s Next Event To Take Place On 25 March

Apple confirms March 25th ‘It’s show time’ event with media invites

The latter has been in the works for a long time, possibly years, and the former will be the fruit of a purchase of the digital magazine subscription service previously known as Texture. The invite includes a video that shows the Apple logo below the spotlight with a caption "Its show time".

According to Panzarino's tweet, the email invitation, which says simply 'It's show time, ' played a short film reel countdown animation, which suggests the event will be used to announce Apple's much-anticipated video streaming service. Apple is expected to use the event to unveil its rumored Apple News service and a streaming TV service. It has also been snapping up rights to exclusive content, including The Elephant Queen, a wildlife documentary from acclaimed filmmakers that debuted at the Toronto Film Festival a year ago.

Therefore, it's no surprise that the March event is looking increasingly likely to be a launch party for Apple's streaming service.

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"We will participate in the original content world", Cook said while discussing Apple's plans for video content including a partnership with Oprah Winfrey. But it's been a while since one of these has focused largely on services, with a 2015 Apple Music event perhaps the best recent example. As of now, it is still unclear which publishers are onboard Apple's premium News service offering as its 50 percent revenue split demand has left.

The potential sales from a television service have become a focus of investors after Apple in January reported the first-ever dip in iPhone sales during the key holiday shopping period and said it would lower iPhone prices in some markets to account for foreign exchange rates. "Now we're going to finally figure out what the hell Apple's doing".

Such an approach would allow Apple to keep the glasses or headset relatively slim and lightweight, rather than trying to pack all the processing hardware into the wearable device.

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