LG Unveils World's First Rollable OLED TV

The screen can peek up just a little to display

The new Smart rollable TV is named as LG Signature OLED TV R (model 65R9).

LG Signature OLED TV R will be available for buying in the USA before the end of the year.

A prototype was demonstrated by LG on the CES a year ago, so a series was now model have already been expected. The company said it will first release the TV in the Korean market within this year and make it available on the global market later. "We will expand the sales ratio of large OLED TVs".

OLED TV with 4K resolution supports Apple AirPlay 2, integration with HomeKit and voice control with a virtual assistant Alexa.

No word yet on local pricing and availability for the Z9 but expect further details to come later in the year. Whenever the TV is not in use, the screen can automatically roll down.

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"We will set prices based on how much consumers are willing to pay for the rollable TV, rather than seeking profits", he added. The company is making 75-inch versions of its individual modular MicroLED screens, which cam be cobbled together into different shapes and sizes.

When the TV is set as a "full view" mode, the 65-inch display realizing outstanding color contrast fully appears up on the base. "The panel is of 65" dimensions - we now don't have any more information about the technical specifcations of the panel, other than it is seemingly powered by LG's newly announced second generation Alpha9 SoC. That doesn't mean Google Assistant or LG's own ThinQ smart platform are out of a job, however, those smart platforms still exist and can be accessed by pressing the press-to-talk button (microphone button) on the LG Smart Remote. Be sure to follow our coverage of the CES 2019 to stay updated with the latest news.

With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri.

With the introduction of LG SIGNATURE OLED TV W at CES 2017, LG stripped away the traditional concept of a TV, focusing on the simplicity of the screen.

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