Fiji Water Lady: Marketing genius or one hit wonder?

Richard Madden attends the 76th Annual Golden Globe Awards at The Beverly Hilton Hotel

Kelleth Cuthbert was working the award ceremony as a promotional model for Fiji, the bougie bottled water brand, distributing free bottles to stars on the red carpet.

Global News has reached out to both Wilhelmina International and Cuthbert for comment about her newfound Golden Globe fame.

"Look at her, bottles at the ready, staring into the camera".

The Fiji Water Girl became insta-famous after photobombing stars like Idris Elba, Judy Greer, Richard Madden and Amy Adams.

Fiji Water, meanwhile, has been leaning into the viral meme by photoshopping their photobomber into all sorts of iconic images on their Twitter feed, including "Star War", "Rocky" and riding in the backseat with "Thelma & Louise". But there was another unexpected person who also got people talking: the Fiji Water girl. It was pure luck she was the one of the four who landed in so many photographs, she told me by phone from Los Angeles, where she now lives. One model managed to photobomb countless celebrity photos all while serving face. Soon after she caught the attention of the online world, memes began to pour in, making her known world-wide as the Fiji Water Girl.

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Apex Marketing Group president Eric Smallwood told Yahoo that Fiji Water saved nearly $18 million in advertising from yesterday's exposure.

What were some of your fave, meme-able Golden Globes moments? The internet can't get over the Fiji Water girl and, quite frankly, we can't either. She's also worked for the German agency East West.

She's married to photographer Christopher Von Steinback.

Cuthbert says the she hopes that she can parlay her instant fame into more acting gigs, but since she has suddenly become a world-renowned expert on red-carpet photobombing, we asked her what her advice would be.

She posted about her adventures on Instagram on Sunday evening, writing "Not the worst way to spend a Sunday".

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