Whopper Detour: Why Burger King is sending customers to McDonald's

Burger King offering 1-cent Whoppers 'at' McDonald's

Sort of. For a limited time, when you go within 600 feet of a McDonald's restaurant you can order a flame-grilled WHOPPER ® sandwich for only 1¢ on the newly revamped BK ® App.

You can buy a Whopper for only one cent using the app if the Burger King you are buying it from is within 600 feet of a McDonald's, reports CNBC. Get more information here. Rather, you'll have to use the BK app to order the burger outside of a McDonald's.

Burger King is calling the campaign the Whopper Detour.

'If a guest is inside one of these geofenced areas and has the new BK App on their device, the app will unlock the WHOPPER sandwich for a penny promotion'.

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Once the customer places the order, the user will be directed to their nearest Burger King restaurant for pick-up. Burger King also released a promotional video to coincide with the marketing ploy.

The deal starts Tuesday and runs through December 12th.

But in fact the Twitter account was heading to the nearest McDonald's to unlock the one-cent Whopper after downloading the mobile app.

In a later tweet, the company joked: "morning everyone. if you happen to be going to McDonald's today, drive safe".

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