Amazon’s first official early Black Friday deals are here

Sony Bravia has some OLED options available

Ladies and gentlemen, the moment you've been waiting for has finally arrived: Amazon's huge Black Friday 2018 sale has begun!

Arizonans' next best bet is JCPenney, which offers a 65 percent average Black Friday discount.

Starting on November 18, you can say "Alexa, what are my deals?" for early access to some of Amazon's Black Friday device specials. Less attention goes toward items that are a little more personal-purchases such as anti-aging and beauty products that still enjoy great discounts during Black Friday and Cyber Monday but that aren't necessarily top-of-mind in the lead up to two of the biggest shopping days of the year.

As per usual, Black Friday is starting early for Amazon products - including the company's entire suite of streaming devices.

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When Black Friday arrived in the United Kingdom five years ago, the promise of a bargain led to scuffles as shoppers scrambled to pick up deals.

More importantly, this is the first sale we've ever seen on Amazon's just-released Fire TV Stick 4K.

Some of the items on offer include a Dyson V8 Absolute, Chromecast, a Fitbit Blaze Smart Watch as well as many more. "Anything at or above that is a real Black Friday bargain", Gonzalez said. This trend showed up in the monthly ONS figures with retail sales falling last month as shoppers kept a tight rein on spending amid the growing Brexit uncertainty.

Fantastic accessory deals for photographers will appear here as they launch.

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