Chrome 71 Revamps Protections From Abusive Ad Practices

Chrome 71 will block all ads on sites with persistent malicious ad abuse

In its efforts to combat abusive experiences on the Web, Google has now announced that it will block all ads on a webpage, if it finds that the page consistently shows abusive ads.

The next version of Google's Chrome browser will attempt to stamp out misleading and invasive ads from a shady group of websites. "Some of these abusive ad experiences are used by scammers and phishing schemes to steal personal information", he said.

The Chrome 71 browser will look to take on malicious items like fake system dialog boxes, click-capture overlays and undesirable redirect pop-ups in an effort to improve the experience of those browsing the web, with the revenue hit created to pressure web masters into tidying up their acts. The announcement said that Chrome 71 will block all ads on sites with abusive experiences. Website owners can use the "Abusive Experiences Report" to remove or correct the misleading ads.

In November 2017, Google implemented in Google Chrome several protections against so-called "trick to click" that tried to redirect Internet users to unvisited sites to earn money through ads or identity theft. If they do that within 30 days, Google will not remove all ads on the site. Given that about 60 percent of web users have Chrome as their default browser, this could theoretically bleed a site's revenue dry pretty quickly.

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Google encourages publishers to use it's Abusive Experiences Report tool to identify abusive experiences and take them down. This includes points on the page that are transparent or non-visible yet open an unexpected ad when clicked.

Google shared an example of an abusive mobile experience on a mobile device that initiates an involuntary app install. But with Chrome 71, these measures are about to get stricter and more robust. The Google-owned browser already blocks or at least tries to block certain popups.

After putting those initial protections in place, Google learned that they didn't go far enough and that "more than half" of abusive experiences were not blocked.

Now You: Have you experienced abusive advertisement or other content in the past?

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