WhatsApp Would Soon Show you Ads in its 'Status' Feature

Brace yourselves: Ads in WhatsApp are coming

The company will offer an opportunity for businesses to reach people, but no rollout timeline was given, according to the reports. At an event in New Delhi, WhatsApp Vice President Chris Daniels said that advertisements in WhatsApp Status will be the service's "primary monetisation mode for the company". The emergence of ads might just encourage users to switch to ads-free messaging apps such as Telegram and Signal. At the end of September, one of the founders of WhatsApp, Brian Acton, explained in an interview with Forbes that he left the partnership with Facebook partly because he did not agree with Mark Zuckerberg's plans to monetize WhatsApp.

WhatsApp will soon start showing advertisements in its status tab as the company is planning to allow businesses to appear on its platform.

WhatsApp Status was first introduced a year ago as part of the Stories feature, which first appeared on Instagram, Facebook and Snapchat. The company had previously told The Wall Street Journal that the ads in "Status" will appear next year. Facebook's native advertising system would reportedly serve as the backbone for ads in WhatsApp. Also, there is no clarity on how the ads will function on WhatsApp.

WhatsApp Status use has gone up quite significantly and you can bet it is because of WhatsApp's large user base of over 1.5 billion.

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WhatsApp has always been ad-free and uncompromised, while that is good for users it also means that the app generated nearly zero revenue. They're also visible to a user's contacts 24 hours before they disappear.

"We're going to put ads in the "status" bar".

If the earlier reports remain accurate, businesses will be charged between half a cent and nine cents for each text they send to a customer, depending on which country they're operating in (separately from display ad fees). In fact, WhatsApp fellow benefactor Brian Acton who made his exit from the organization previous year as of late uncovered that Facebook had plans to put ads within WhatsApp even before its procurement.

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