Instagram launches new tools meant to detect bullying in photos

Instagram is now using machine learning to detect bullying in image uploads

"This change will help us identify and remove significantly more bullying - and it's a crucial next step since many people who experience or observe bullying don't report it", Instagram's new head, Adam Mosseri, explained in a blog post.

Still, Instagram is attempting to promote better behavior with a new "spreading kindness" campaign featuring teen dancer and actor Maddie Ziegler (of Sia music video fame), which encourages users to tag friends and spread a new camera effect with positive, uplifting sentiments.

An Instagram spokesperson said its bullying classifier detects "attacks on a person's appearance or character, as well as threats to a person's well-being or health" in a photo.

For example, the tech can identify bullying tactics such as comparing, ranking and rating images and captions, such as a split-screen image in which a person is compared to someone else in a negative way. When encountering such instances, the AI technology will detect the photos and won't act as an executioner but instead, it will forward such uploads to the human reviewers who will review and flag the photos and videos as appropriate or inappropriate.

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The new technology has begun to roll out and will continue to in the coming weeks. Facebook added tools earlier this month to enable users to hide or delete multiple comments at once and allow users to report bullying or harassment on behalf of a friend or family member.

One can get the camera effect automatically by following Maddie. Do you agree with the use of artificial intelligence in wiping out inappropriate comments or photos on the social media app?

The tools work by banning bullying comments on Instagram live videos, but also by scanning photos users post for content that might be bullying or hate speech. And on switching to rear camera, you will see an overlay with kind comments in various languages. Users can also turn off comments on individual Instagram posts and block posts with certain keywords.

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