Apple reportedly developing new video service with free original content

Apple Planning to Give Away Free Content As Part of New Digital Media Strategy

The new TV service from Apple will include Apple's original content, with the company rumoured to have spent over $1 billion.

Apple has been pumping a lot of money into creating original TV programming. The app will contain Apple's library of original content and the option to, as with Amazon Prime, subscribe to media services like HBO and Starz.

If Apple can find the next Stranger Things or Game Of Thrones, this service could have a real shot at supplanting Netflix in the lounge room - particularly if it provides access to the best content from rival streaming giants.

Apple has revealed that 53 percent of iOS devices introduced since 2014 have already updated to the latest version of Apple's mobile operating system.

But while Apple's stable of TV shows might not cost Apple device owners anything at first, the company has other long-term plans in the area.

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Well, we now know more about when and where we can expect to see that content - and unsurprisingly, it's good news for users of Apple devices.

And surprise, surprise: said service will come to Apple device owners via the TV app that's now available on iOS and tvOS. After all, customers will have to buy an Apple device in order to get access to these shows, and that's what's providing all the cash to pay for these shows anyway. Or it might involve paying subscription fees for multiple services which can then be accessed through the one app.

There has always been rumour of Apple starting its own video subscription service to challenge Netflix.

In the meantime, music encyclopedia service Genius today announced a deal with Apple that will allow Apple Music subscribers to play full songs from Genius' song page. The company now offers "Carpool Karaoke: The Series" for free to all users of the TV app.

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