Amazon Launches Storefronts Page For Buying From Small, Medium-Sized Businesses

Amazon launches 'Amazon Storefronts' for American-owned businesses

The Storefronts page will feature new businesses weekly, and customers can click through on products to learn more about the companies.

Earlier this year, Amazon introduced the "Small Business Impact Report", which found that small and medium-sized businesses selling on Amazon are estimated to have created more than 900,000 jobs worldwide.

Customers will be able to search through 25 product categories, including back-to-school, home, kitchen, pet supplies and books.

The online retailer launched a new section of its site Monday called Amazon Storefronts, which only lists products sold by small- and medium-sized businesses in the U.S.

"Amazon first invited businesses to sell on Amazon almost two decades ago, and today, small and medium-sized businesses are a vital part of Amazon's large selection and commitment to customers", said Amazon VP Nicholas Denissen.

Storefront of the Week: Each week the store will highlight a featured US business through a fun video to help introduce the many faces and types of businesses that customers are shopping from on Amazon Storefronts.

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With the addition of Storefronts, Amazon is significantly upping its pitch to small businesses. A report from the Institute for Local Self-Reliance argued in 2016 that Amazon's expansion should be viewed as encroachment - it's left many businesses no choice but to join the platform as a third-party seller.

Amazon will feature the included businesses in marketing for the new initiative.

To support the launch of the new store, Amazon is unveiling its first-ever national TV commercial featuring real businesses that sell on Amazon. For some of these businesses, however, Amazon will produce video features and stories that profile the business owners, and will also highlight a new storefront each week for greater promotion.

"This is a ton of exposure for us", says Holly Rutt, who co-founded The Little Flower Soap 2010, and has been selling on Amazon for two years. Products on Storefronts come from nearly 20,000 different small and medium businesses, according to CNBC.

If more small businesses can get involved with Storefronts, there's even more of a possibility for customers to get an intimate buying experience without leaving the Amazon platform.

Being part of Amazon Storefronts has positives and negatives for participants.

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