FDA Takes ‘Historic Action’ On Youth E-Cigarette ‘Epidemic’

US government considers ban on flavored e-cigarettes over youth 'epidemic'

And the agency says if these companies don't prove that they're doing this within 60 days, they might pull flavored e-cigarettes off the market.

That, in essence, is why the makers of some e-cigarette brands saw their stocks jump Wednesday after the U.S. Food and Drug Administration announced a crackdown on the products over concerns about how popular they've become among children. They also prohibited certain retailers who had violations from selling tobacco products for specific periods of time.

In raw numbers, that is 3.6 million students using tobacco previous year compared with 4.5 million in 2011.

Juul is the clear leader among e-cigarette brands, with $454 million in sales over the 12 months ending in February, according to the Wells Fargo report, which cited market data from the research firm Nielsen.

Dr. Scott Gottlieb, the FDA commissioner, said the agency is acting strongly to address the problem of e-cig use among underaged users by sending warning letters to five manufacturers as well as warnings and fines to 1,300 retailers.

Shares of British American Tobacco, which owns the Vuse brand, closed up almost 6%, while shares of cigarette-maker Imperial Brands PLC, which owns Blu, rose more than 3%. "The FDA won't tolerate a whole generation of young people becoming addicted to nicotine as a tradeoff for enabling adults to have unfettered access to these same products". "And they [teens] have adopted it", Gould said. The FDA's four-year delay on that requirement has allowed the industry to flourish with little oversight.

The agency will furthermore be rising federal enforcement actions on e-cig gross sales to minors in convenience stores and other retail sites, Gottlieb said, and would explore closely at a alter to called "straw purchases", wherein adults search recommendation from internet-basically based mostly entirely stores and remove in bulk to resell to minors.

"This use by children and teens is especially concerning to the FDA because the developing adolescent brain is particularly vulnerable to nicotine addiction", a statement from the FDA says. Gottlieb would be on much firmer ethical ground if he took the opposite position: In trying to stop teenagers from vaping, we won't deny adult smokers access to products that could save their lives. Flavored e-cigarettes are said to be a tool that helps adults quit smoking traditional cigarettes, the main example of a plus the product can claim.

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On Wednesday, Gottlieb put manufacturers on notice that the agency's balancing act will lean more heavily on preventing youth addiction.

In the absence of such plans, Gottlieb vowed "to revisit the FDA's exercise of enforcement discretion for products now on the market".

"I believe certain flavors are one of the principal drivers of the youth appeal of these products", Gottlieb said.

The appeal of e-cigarettes to teens is widespread and has raised alarms in other countries, including the UK.

The federal intervention - requiring e-cig makers to come up with detailed plans for curbing sales to minors or risk having their products pulled from the market - could be very bad news for Juul, the hot San Francisco company that nearly overnight became the market leader in e-cigarettes.

The FDA also said that it is giving a time of 60 days to the manufacturers of Juul, Vuse, MarkTen XL, Blu, and Logic to submit their plans to prevent youth vaping.

In April the agency launched a Youth Tobacco Prevention Opinion, created to take care of some of the crucial identified public successfully being dangers, equivalent to flavors, that make contributions to adolescent employ of e-cigarettes.

"This is potentially the most important step FDA has taken to curtail youth use of e-cigarettes", said an emailed statement from Matthew Myers, president of the Campaign for Tobacco-Free Kids. It included plans to reduce nicotine in conventional cigarettes to nonaddictive levels. But it also sent letters to five leading manufacturers of "electronic nicotine delivery systems" (ENDS), insisting that they do more to keep their products away from teenagers.

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