A tricked-out iPhone XS Max costs more than a MacBook

The gold space gray and silver finishes on iPhone Xs

At $749, I think this is really the sweet spot for iPhones this year.

Apple's annual September press conference kicked off on Wednesday at the Steve Jobs Theater on its circular Apple Park campus in Cupertino, California. The Max has a larger display than the usual Plus size phones but a similar body.

At the top you'll see the infamous notch has been retained for Face ID, which Apple claims is now faster and more effective on the iPhone XS. That actually took a fair amount of finessing in order to achieve the slim bezels and curved corners, Apple says. The 7MP TrueDepth front camera can do portrait lighting along with as Animojis and Memojis. Customers can adjust the depth of field after they take the picture. The iPhone XS has a price that starts at $999, but tops out at $1,349. The XR will be available in three storage variants - 64GB, 128GB and 256GB, and in five colour variant - white, black, blue, yellow, coral and a (PRODUCT) RED edition as well. With no Home Button, the XR supports tap to wake, swipe up to the home screen, swipe down to access notifications and the Control Centre.

Moving to the camera, both the iPhones will have two 12-MP cameras one of which will be a telephoto lens and the other will be a wide-angle lens. However, the XR loses out on 3D Touch and relies on Taptic Feedback for launching the camera or the flashlight.

SpaceX Says Passenger Booked to Circle Moon on Big Falcon Rocket
SpaceX announced it has signed the world's first private passenger to fly around the Moon aboard the company's BFR launch vehicle. Next July will mark the 50th anniversary of the first manned moon landing by Apollo 11's Neil Armstrong and Buzz Aldrin.

UK accuses Russia of ‘lies’ after Putin’s Skripal poisoning denial
The case has strong echoes of the poisoning of ex-Russian agent Alexander Litvinenko in Britain in 2006. Britain spent years trying in vain to prosecute the prime suspects, Andrei Lugovoi and Dmitry Kovtun.

Brexit: Juncker's final State of the Union speech
In April, YouTube said it had invested in machine learning which automatically removes 90 percent of the extremist material. Technology companies that neglect to take down online terrorist content could face heavy fines from Europe in the future.

The iPhone XS uses a new 5.8in Super Retina OLED screen, which Apple claims offers over 60% greater dynamic range compared to the iPhone X's display. Also, with this launch, Apple has killed off last year's iPhone X, iPhone SE as well as the iPhone 6S series, its last models with a 3.5mm earphone jack. In 2016, the price of the iPhone 7 Plus topped out at $969. The iPhone 8 starts at $599.

The big news is there are three new phones and they're all huge: the 5.8-inch iPhone Xs, the 6.1-inch iPhone XR and the 6.5-inch iPhone Xs Max. (A software upgrade called iOS 12 coming to older iPhones Sept. 17 will give parents new tools to monitor their children's online habits, not to mention their own.) But Apple's iPhone event sent a different message: more, more, more. Apple Watch Series 4 wearers can open up the Health app, put their finger on the digital crown, wait 30 seconds and then get a heart rate analysis. Apple's dual SIM solution, in the United States, would enable someone to use AT&T, Verizon, or T-Mobile (but not Sprint) as their primary carrier while using any carrier that offers a SIM card as the secondary carrier. The company says it's the first EKG available over the counter. And the upgrades to Apple's already impressive lineup of sensors should enable sharper photos and more immersive videos; the improved Apple Watch now has FDA-approved sensors that could prove to be life-savers.

Both models will go up for pre-orders September 14, and ships from September 21 for the first wave of launch countries.

During our time in the hands-on area at the Apple launch event, the processing certainly appeared to live up to that billing.

Related news:

Hot News

isis-killer-beheading-video-story-top Major U.S. trade groups link up in anti-tariff coalition
Sep 14, 2018 - 20:28
They are already affecting companies , particularly the automobile industry, and hurting economies. Trump appeared nonchalant about whether China met with his trade representatives to make a deal.

isis-killer-beheading-video-story-top Trump's previously announced visit to Ireland in question
Sep 14, 2018 - 20:15
Mr Varadkar said there is a standing invitation for any USA president to come to Ireland and many have in the past. The Irish Green Party , which had strongly opposed Mr Trump's visit, described the cancellation as "erratic".

isis-killer-beheading-video-story-top Democrats Fume Over Transfer of FEMA Money to ICE Before Hurricanes
Sep 14, 2018 - 19:49
The agency that spearheads the federal response to natural disasters is down almost $10 million out of its $15 billion budget. Money was also taken from other agencies, including millions from the Transportation Security Administration and the U.S.

isis-killer-beheading-video-story-top Scotland's 'danger to life' warning from Met Office over tropical storm
Sep 14, 2018 - 19:23
Aircraft data indicate that maximum sustained winds remain near 60 miles per hour (95 km/h) with higher gusts. Swells generated by Isaac are affecting portions of the Lesser Antilles.

isis-killer-beheading-video-story-top Florence begins assault on North Carolina coastline
Sep 14, 2018 - 19:17
As of Thursday at 8 p.m., forecasters with the National Hurricane Center said wind speeds are 100 miles per hour (155 kph). Screaming winds bent trees and raindrops flew sideways as Florence's leading edge battered the Carolina coast Thursday.

isis-killer-beheading-video-story-top Hurricane Florence looms over East Coast — WHAT’S HAPPENING
Sep 14, 2018 - 18:16
In Awendaw, South Carolina, Chris Johnson said he's staying behind to watch his house while his wife, Michele, is evacuating. An estimated 10 million people live in areas expected to be under a hurricane or storm advisory, according to the U.S.

isis-killer-beheading-video-story-top Manafort makes deal with Mueller to avoid another trial
Sep 14, 2018 - 18:14
The money, the newspaper reported, came from the pro-Russian party of Viktor Yanukovych, the onetime Ukraine president. Manafort's conviction in Alexandria, Virginia, last month was at a trial arising from Mueller's investigation.

isis-killer-beheading-video-story-top Marcus Rashford ahead of Cristiano Ronaldo Harry Kane at same age - Southgate
Sep 14, 2018 - 18:10
Rashford will definitely be missing when Mourinho's men travel to Watford on Saturday, though, as he begins a three-match ban after being sent-off against Burnley before the worldwide break.

isis-killer-beheading-video-story-top Pakistan's ex-PM Sharif, daughter released for his wife's funeral
Sep 14, 2018 - 17:40
The flight carrying Kulsoom Nawaz's mortal remains landed at Allama Iqbal International Airport, Lahore in wee hours on Friday. Along with him, Sharif's daughter, grand children and other immediate family members will land with the body of Kulsoom Nawaz.

isis-killer-beheading-video-story-top Apple Watch Series 4 announced with larger displays
Sep 14, 2018 - 16:28
It underlines what a powerful franchise Apple has created and that the public's love affair with the iPhone is stronger than ever. Better still: It'll get the update to Watch OS 5 when the new software arrives next week, before the Series 4 is even available.

isis-killer-beheading-video-story-top There will always be rumours - Pogba brushes off Barcelona talk
Sep 14, 2018 - 16:19
City and United are massive clubs, and working with Pep Guardiola or Mourinho could be too tempting for the 21-year-old to resist. But the way they play? "No fun, no creativity", the Red Devils great told the Daily Mail . "He's the coach and I'm the player".

isis-killer-beheading-video-story-top Tiger shoots 65 in Monday finish at BMW Championship
Sep 14, 2018 - 16:07
In an announcement video on Twitter, Finau said: "I'm so excited to be on the Ryder Cup team and I can't wait to get to Paris". All of it was procedural, as Woods was sure to get a special exemption from the United States Golf Association.

isis-killer-beheading-video-story-top European Union votes for disciplinary action against Hungary
Sep 14, 2018 - 15:54
It would also mark the first time Parliament has invoked Article 7, the European Union power created to curb human rights abuses. The legal service told parliamentary groups earlier this week that abstentions don't count as votes cast based on the treaty.

isis-killer-beheading-video-story-top United States seeking new trade talks with China
Sep 14, 2018 - 15:24
It happened just hours after the Chinese Ministry of Commerce said that they had received an invitation for talks from Washington. They are already affecting companies , particularly the automobile industry, and hurting economies.

isis-killer-beheading-video-story-top Puerto Rican Officials Slam Trump for Claiming Response to Maria Was "Success"
Sep 14, 2018 - 14:59
When I left the Island, AFTER the storm had hit, they had anywhere from 6 to 18 deaths. The findings were embraced by the government of Puerto Rico as the study was released.