Netflix Has a New Plan for Europe - Is the US Next?

Josh Miller  CNET

The plans determine the quality of the streams, the number of screens customers can watch Netflix on at the same time, and to how many devices they may download movies and shows to.

A basic account gets you standard definition and just the one screen at a time, while the standard £7.99 package gives you HD and doubles the screens.

PhoneArena claims some Italian users are already seeing promotional material that describes Premium thusly, and that show the Standard plan, which now allows streaming across two devices simultaneously, being downgraded to one device.

Netflix is considering moving HDR (High Dynamic Range) to a more expensive Ultra plan.

That would amount to an indirect price hike, as former Standard and Premium subscribers might migrate to higher price tiers.

The change is probably part of an A-B test and it is unclear at this point in time whether the changes will be implemented in this form, in a different form, or at all.

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It appears that Netflix runs a test right now in Europe and possibly in other regions as well that unlocks a fourth plan.

Unfortunately for existing Italian subscribers of the €13.99 Premium tier, they'll be reduced to two simultaneous streams if the new Ultra tier launches. Some Italian users say "promotional material" from Netflix indicates the new plan would halve the number of screens Premium users can use simultaneously from four to two, PhoneArena reports.

So what do you get with the new high-end plan?

Netflix confirmed to CNET it was testing the new tier, stating it is looking at different price points and features to understand how consumers value the service.

A selection of users in Italy, Germany and other European countries are seeing the new Ultra plan.

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