Facebook Messenger Now Comes With Autoplay Video Ads

Facebook Messenger Streaks

Alongside chats in your inbox from your friends, family members, and people-you-met-that-one-time, you'll now be watching video commercials - a form of advertising that nets Facebook much more money than regular static ads. Today, the company has announced it will start selling autoplay video ads within Messenger, and I can not think of something more invasive and disturbing. They're meant to catch your eyes when you scroll through the messages.

Facebook, which spun off Messenger into its own app in 2014 and introduced the first non-video ads just previous year, announced the expansion of its video ads while attending the Cannes Lions International Festival of Creativity in France. This mimics the style of video found across Facebook properties including News Feed and Instagram.

When asked by Quartz about what feedback Facebook has gotten from users on Messenger ads, the spokesperson declined to provide any insight the company had on how users felt about their experience.

Ok Stefanos, but autoplay videos are another type of monster. It seems now they've recognized the potential of Messenger users. However, it does not look like users will be able to disable autoplaying ads in Messenger. It's a theme that cropped up again and again when CEO Mark Zuckerberg testified before Congress in April.

Facebook, however, won't let people opt-out of receiving the ads, but they can hide them by tapping on a three-dot icon.

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The same features will apply to Messenger ads.

Loukakos goes on to say that he's aware of how this may adversely affect the user experience, and it hasn't yet been determined if the ads are here to stay.

It's true that Facebook started selling ads inside Messenger 18 months ago. "People that use Messenger each month are our top priority and they will remain in control of their experience".

Messenger service with ads will be an important part of the company's long-term revenue growth.

Advertisers can buy Messenger video ad placements as an extension of campaigns running on Facebook.

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