Flipgrid Now Free in Wake of Microsoft Acquisition

Microsoft Bolsters Education Efforts with Flipgrid Acquisition

Flipgrid leaders call their tool a "social learning platform", and that its mission is "to empower educators as they help students define their voices, share their voices and respect the diverse voices of others".

"Today, I'm incredibly excited to welcome Flipgrid to Microsoft", CEO Satya Nadella says in a video announcement.

The partnership also gives Flipgrid access to the data security tools of Microsoft that will enable Flipgrid to continue its rapid growth and ensure its platform remains a safe and secure place for students and teachers to communicate. "And where educators go to engage them".

Flipgrid is a social-emotional learning system used by more than 20 million educators, students and families worldwide, according to Microsoft.

Microsoft is also making the Flipgrid service free for all educators and students, and also offering prorated refunds to users who has purchased a subscription from Flipgrid in the a year ago.

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Flipgrid's service lets students create and share videos publicly or privately from iOS and Android devices. As an added bonus, those institutions that purchased a license will receive a prorated refund.

When asked what the business model for Flipgrid will be now that it no longer has a paid version, Megiddo says the strategy will be to provide a service to educators and students to win long-term customers, in the same way it makes Office 365's education version free.

That's pretty wonderful: Previously, Flipgrid charged about $65 per year for each educator and $1000 per year for each school that used the service. That level of service costs enterprises about $150 per year per user.

Above: Flipgrid's suite of educational apps. "We're diligently committed to making sure their platform and products continue to work across the Microsoft, Google and partner ecosystems to benefit students and teachers everywhere".

Microsoft also notes that it will announce new Flipgrid services in early August, so there will be more news on this front soon.

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