Target "Baby Daddy" Fathers Day card pulled from shelves, American Greetings apologizes

The popular chain said We assure you it is never our intention to offend our guests with the merchandise we provide

American Greetings had the foolish idea to create a card that read "Baby Daddy" - for Father's Day.

A shopper named Takeisha Saunders first posted an image of the card on May 31 and claimed it was the only card depicting a black couple.

Target is apologizing after customers complained about an offensive greeting card that was sold in its stores ahead of Father's Day.

After coming across the card at a Target store last month, an angry Takeisha Saunders took to social media: "You CANNOT be serious Target!"

For those unfamiliar, "baby daddy" generally refers to a father who is not married or in a relationship with the mother of his child.

The retail giant released a statement, saying: "We appreciate the feedback and apologize".

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The popular chain said: We assure you it is never our intention to offend our guests with the merchandise we provide. "Baby daddy" is "not sweet or nice".

She took her anger to social media, and others followed suit. Often there's deadbeat dad connotations associated with the term.

Other commenters wondered what message Target intends to send simply by stocking the card.

Target, which was selling the card at many of its locations, has since made the initiative to pull it from shelves. Saunders, who lives in Dallas according to Facebook, wrote, adding a string of hashtags - #OurVoicesReally #NotMyNarrative #HowAboutHusband #HowAboutLove #HowAboutJustDad. "By posting my comment, I hoped to shed some light on why I was upset about it".

"I am glad Target is showing they actually listen to their consumers and want to make it right", she said.

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