IHOP changes name to IHOB, internet has a lot of fun

Chicago Illinois

The restaurant chain announced a name change in June, to International House of Burgers. The legendary creator of Houston's most beloved pancakes had a lot of Texas viewers scratching their heads.

How permanent is the name change?

Whataburger chose to poke some fun Monday morning when the restaurant chain announced that it was changing its name.

"We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", the company announced on Monday, announcing the shift that it teased by mentioning a looming name change last week. It's just to promote a new selection of burgers IHOP, sorry, IHOb has rolled out. "I'm so lost... #IHOP", one consumer wrote on social media. "Burgers are the most consumed entree item for men, women and children in America", he said.

The answer to the question "what does the "B" stand for?" was revealed on Monday morning - burgers.

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Others called the name change "bizarre" and "a nightmare".

Professional baseball team the Philadelphia Phillies went to the trouble of making its own name change announcement video that turns the MLB franchise into the "bhillies".

When IHOP said it would change its name to IHOb, the speculation ran rampant: The International House of Breakfast, or Bacon, or even Blintzes?

"We are definitely going to be IHOP", Darren Rebelez, president of IHOP, told CNNMoney.

The brilliance of the "IHOb" "rebrand" isn't just that it got the internet buzzing about IHOP.

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