Mystery solved: IHOb reveals what name change means

IHOb Just Announced What Their New Name Really Stands For

International House of Pancakes President Darren Rebelez makes the announcement on 'Fox & Friends'.

IHOp teased its name change for days, now we know what IHOb stands for.

Forbes lays out some reasons for why the company is making a drastic departure from its pancake identity. The "B" is for burgers. All other restaurants will feature IHOb-themed elements within, but retain their original signage. The video showcases burgers with names like "Big Brunch" and "Cowboy BBQ".

The pancake chain, which had been known as IHOP for 60 years, previewed the name change on Twitter last week.

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The restaurant chain announced Monday that the "b" in IHOb stands for burger.

The temporary change celebrates the debut of the brand's new 'Ultimate Steakburgers, ' a line-up of seven new burgers.

"I went to IHOP earlier and the waiter was like 'it's burgers", wrote one Twitter user on Wednesday.

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