Tesla on autopilot hits firetruck; Elon Musk announces reorganization

Tesla CEO Elon Musk lamented reports focusing on the dangers of autonomous driving technology instead of the safety benefits

Tesla is undergoing a major reorganization that includes streamlining activities and functions to improve its performance, the company confirmed after the Wall Street Journal reported it, citing an internal email.

Elon musk has made a name for himself across multiple industries, but he is perhaps most famous for his contributions to Tesla.

On Twitter, co-founder Elon Musk said it was "super messed up" that the incident was garnering public attention, while thousands of accidents involving traditional automobiles "get nearly no coverage".

A Tesla vehicle in China in 2017.

Investors are clearly getting exhausted of boisterous statements from Tesla and Musk as they are not yet seeing much substance in these. After a hard first year of Model 3 production, Tesla is running out of investor patience (and, more importantly, money), and Musk is gambling that the company will be cash-flow positive by the end of the year thanks to an increased Model 3 production rate. Earlier this month, Tesla said its Model 3 production target remains on track, expecting about 5,000 per week in about two months.

Musk tweeted that while the eye tracking had been on the table, it was rejected for its ineffectiveness rather than cost.

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While Tesla has been a superstar in the self driving vehicle arena for quite some time they are seriously strapped for cash.

The driver of a Tesla Model S that crashed into a fire authority truck in Utah late Friday told police she was using the car's Autopilot feature at the time of the accident.

In a March 30 company blog post, Tesla claimed its autopilot-enabled vehicles are involved in 1 automobile fatality every 320 million miles driven, versus 1 fatality for every 86 million miles driven in vehicles by all other manufacturers.

Apple has long sought to get into the self driving auto industry and those dreams could finally come to fruition if Apple buys Tesla.

The US National Transportation Safety Board is investigating the accident, which led to the death of a 38-year-old father of two, Walter Huang. The driver admitted to police she was looking at her phone just prior to the crash, and Tesla does alert drivers using Autopilot that they need to be ready to take control of the vehicle at any moment.

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